When I joined Lacework, my primary focus was bringing cohesive brand design thinking to the website, product, and digital ads, which previously lacked alignment and consistency.
Both digital experiences also suffered from an unclear visual hierarchy, making them harder to navigate and use. To address this, I developed a robust web design system that established a simpler, more consistent type ramp, card designs and sizing, cleaner product imagery, and a clearer navigation framework.
On the product side, I partnered closely with the UX team and engineers to refine navigation, iconography, and overall UI.
The result was a more holistic, on-brand digital experience with significantly improved usability.