As one of the oldest, largest, and most respected cannabis retailers in the world, Harborside has played an instrumental role in making cannabis safe and accessible to a broad and diverse community of California consumers.
Anticipating growth on the heels of Prop 64 passing, which allowed recreational cannabis to become legal, Harborside aimed to connect with new prospective customers. I was brought on to help grow and elevate their brand marketing experience. I also created a unique illustration style inspired by the protest placards of the cannabis rights movement as well as Oakland’s street art.
The logo and brand guidelines were created by Martin Grasser.