Hivemapper
Building a Brand
Building a Brand
Hivemapper is a decentralized, ever-updating map built by people, using the world’s first crypto-mining dashcam, representing a fundamental shift in how maps are built and who has ownership of them.
As Founding Designer for Hivemapper—starting on retainer and transitioning to full-time—I built the company's visual identity from the ground up, leading design across marketing, communications, product, and web. I also created approachable illustrations and infographics to make the product easier to understand and the brand more inviting, and contributed to the company's successful Series A raise.