San Francisco has 72 hills totaling over 30,000 feet of vert. In other words, cycling is all but impossible for anyone outside of the dedicated spandex set. The New Wheel was looking to change this, and to find a way to show how their eBikes could effectively flatten SF and make the entire city accessible by bike.
As part of a larger rebranding effort, I illustrated posters to be sold at their store launch. The posters feature four iconic SF landmarks portrayed in International Orange, the color of the Golden Gate Bridge. The design calls for the interconnecting posters to be hung at a 30° angle, simply and elegantly demonstrating the effect of a New Wheel eBike.
Logo Design by Ashley Rocha.