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CampEats

CampEats came to me to help create and execute their brand.

Whether you're going on a long camping trip or just an AirBnB weekend getaway, CampEats' kits are expertly designed to provide simple, nutritious meals to grab before you hit the road. The goal being to remove any food-related stress that can come about while traveling. 

The kits include healthy "GoNoms" for short getaways and larger "Provision Packs" for longer camping trips. Also included is the "PocketPantry" kit so that you can easily cook without having to repackaging staples from your kitchen or makes unnecessary purchases while you're on the road.

Through logos, icons, packaging and illustration, I created a design system that would be simple for CampEats' customers to understand.

I even created things such as stickers, a coloring book page, and a CampEats mascot (modeled after CampEats' founder, Jo Stein) to make the brand more fun and family oriented.

To find out more about CampEats, visit campeats.com.